The Ultimate OOH Format

Bus Shelter Advertising

Get Your Brand Seen

Bus Shelter Advertising

With comprehensive distribution throughout the UK, we can ensure that wherever your business is there is the opportunity to reach your target audience through 6-sheet advertising. These formats are bright, at eye level, and reach a variety of audiences whilst they are going about their daily routines. We are able to identify the best locations based on your location or target audience, and suggest the best panels for your brand campaign.

Roadside 6-sheets are often situated in high traffic A-roads, on high-streets, and in busy pedestrian areas. This classic unmissable street level poster format reaches millions of people in towns and cities across the UK every week. Primarily a bus stop advertising proposition, it is the perfect way to capture the attention of audiences during key moments throughout the day, from driving to work, walking to the supermarket or shopping in major city centres. Their size, eye-level position and often backlit nature makes them a 24/7, unavoidable medium for brands of all types and size. 78% of UK adults reached fortnightly (*Route).

Digital 6-sheets have the capability to deliver effective Out of Home campaigns that are highly effective, dynamic and data-driven. Using digital out-of home (DOOH) advertising spaces enables you to display multiple messages, whether that’s on a simple rotation basis, or at different times of the day or week, or as the campaign progresses. Where health & safety allows, the addition of subtle animation can be a great way to draw added attention. Digital 6-sheets enable you to influence your target audiences’ spend at scale.

Top Tips for Effective Bus Shelter Advertising

Bus shelter advertising offers a unique opportunity to reach a captive audience. Here are some top tips to maximise the effectiveness of your campaign:

  • Strategic Placement:
    • High-Traffic Areas: Choose locations with heavy foot traffic, such as near shopping centres, train stations and city centres
    • Target Audience: Consider the demographics of the area and select locations that align with your target audience.
  • Compelling Design:
    • Eye-Catching Ads: Use bold colours, strong imagery, and clear messaging to grab audience attention.
    • Simple and Clear: Avoid clutter and focus on a single, powerful message.
  • Strong Call to Action:
    • Clear Direction: Tell your audience what you want them to do, whether it’s visiting your website, downloading an app, or visiting a store.
    • Strong Urgency: Create a sense of urgency to encourage immediate action.
  • Local Relevance:
    • Tailored Messaging: Customise your message to resonate with local audiences and their specific needs.
    • Timely Campaigns: Align your campaign with local events, holidays, or seasonal promotions.
  • Consider Digital OOH:
    • Interactive Ads: Digital bus shelter ads can include interactive elements like QR codes, subtle animation, and AR experiences.
    • Targeted Messaging: Use data-driven insights to deliver personalised messages to specific audiences.

By following these tips, you can create a highly effective bus shelter advertising campaign that delivers results!

Simon Miller, Operations Manager
Focal Point Advertising

If you’re looking for other types of outdoor advertising, click HERE to visit the Main Focal Point website. Otherwise, check out our other dedicated websites listed in the footer below.

Focal Point Advertising

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery.

Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and execution.

Through our strong partnerships with UK outdoor media owners, we offer a bespoke range of advertising solutions and impartial advice at highly competitive rates.